{"id":1494,"date":"2026-06-11T03:31:26","date_gmt":"2026-06-11T03:31:26","guid":{"rendered":"https:\/\/levisohn.com\/portfolio\/?page_id=1494"},"modified":"2026-06-12T04:13:26","modified_gmt":"2026-06-12T04:13:26","slug":"work","status":"publish","type":"page","link":"https:\/\/levisohn.com\/portfolio\/work","title":{"rendered":"Work"},"content":{"rendered":"\n
<\/div>\n\n\n\n

Work<\/h1>\n\n\n\n

The following projects span enterprise platform research, in-home field studies, and physical-context usability work. Across all of them, the goal was the same: understand what’s actually happening, not just what’s observable, and produce frameworks that outlast the project.<\/p>\n\n\n\n

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Global Navigation Research<\/h3>\n\n\n\n

PagerDuty \u00b7 Card sorting \u00b7 Tree testing \u00b7 A\/B testing<\/p>\n\n\n\n

Foundational user research across a multi-product operations platform, producing four behavioral archetypes and a new information architecture validated by a 15,000-user A\/B test.<\/p>\n\n\n\n

Read case study \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Insurance Behavior Research<\/h3>\n\n\n\n

Scotiabank \u00b7 Ethnographic interviews \u00b7 Journey mapping<\/p>\n\n\n\n

In-home fieldwork across four Canadian cities producing the Behavioural Framework for Insurance \u2014 three customer archetypes and 360\u00b0 journey maps that became the strategic foundation for the division’s digital transformation.<\/p>\n\n\n\n

Read case study \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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ATM Physical-Context Research<\/h3>\n\n\n\n

Scotiabank \u00b7 Contextual inquiry \u00b7 Usability testing <\/p>\n\n\n\n

In-situ research on a physical banking transaction experience, including a cardboard ATM prototype that restored contextual realism when tablet-based testing failed.<\/p>\n\n\n\n

Read case study \u2192<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Work The following projects span enterprise platform research, in-home field studies, and physical-context usability work. Across all of them, the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1494","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/levisohn.com\/portfolio\/wp-json\/wp\/v2\/pages\/1494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/levisohn.com\/portfolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/levisohn.com\/portfolio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/levisohn.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/levisohn.com\/portfolio\/wp-json\/wp\/v2\/comments?post=1494"}],"version-history":[{"count":5,"href":"https:\/\/levisohn.com\/portfolio\/wp-json\/wp\/v2\/pages\/1494\/revisions"}],"predecessor-version":[{"id":1546,"href":"https:\/\/levisohn.com\/portfolio\/wp-json\/wp\/v2\/pages\/1494\/revisions\/1546"}],"wp:attachment":[{"href":"https:\/\/levisohn.com\/portfolio\/wp-json\/wp\/v2\/media?parent=1494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}