{"id":1110,"date":"2025-09-18T18:52:52","date_gmt":"2025-09-18T18:52:52","guid":{"rendered":"https:\/\/levisohn.com\/portfolio\/?page_id=1110"},"modified":"2026-06-11T15:46:21","modified_gmt":"2026-06-11T15:46:21","slug":"home","status":"publish","type":"page","link":"https:\/\/levisohn.com\/portfolio\/","title":{"rendered":"Home"},"content":{"rendered":"\n
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Research that produces frameworks, not just findings.<\/h2>\n\n\n\n

Principal UX Researcher | PhD, Human-Computer Interaction | 11+ years<\/p>\n\n\n\n

I specialize in foundational and generative research \u2014 going into ambiguous problem spaces, understanding how people actually make sense of complex systems, and producing durable artifacts that product organizations build against for years. My background spans film theory, movement analysis, cultural history, and HCI \u2014 a formation that trained me to read human behavior as meaning-making rather than data generation.<\/p>\n\n\n\n

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See my work \u2192<\/a><\/div>\n<\/div>\n\n\n\n
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11+ years<\/h4>\n\n\n\n

Experience<\/p>\n<\/div>\n\n\n\n

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$2.3M ARR<\/h4>\n\n\n\n

Influenced<\/p>\n<\/div>\n\n\n\n

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1.3M+ users<\/strong><\/h4>\n\n\n\n

Platform scale<\/p>\n<\/div>\n\n\n\n

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10+ publications<\/h4>\n\n\n\n

ACM CHI \/ Multimedia<\/p>\n<\/div>\n<\/div>\n\n\n\n

Selected Work<\/h2>\n\n\n\n
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Global Navigation Research<\/h3>\n\n\n\n

PagerDuty \u00b7 Card sorting \u00b7 Tree testing \u00b7 A\/B testing<\/p>\n\n\n\n

Foundational user research across a multi-product operations platform, producing four behavioral archetypes and a new information architecture validated by a 15,000-user A\/B test.<\/p>\n\n\n\n

Read case study \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Insurance Behavior Research<\/h3>\n\n\n\n

Scotiabank \u00b7 Ethnographic interviews \u00b7 Journey mapping<\/p>\n\n\n\n

In-home fieldwork across four Canadian cities producing the Behavioural Framework for Insurance \u2014 three customer archetypes and 360\u00b0 journey maps that became the strategic foundation for the division’s digital transformation.<\/p>\n\n\n\n

Read case study \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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ATM Physical-Context Research<\/h3>\n\n\n\n

Scotiabank \u00b7 Contextual inquiry \u00b7 Usability testing <\/p>\n\n\n\n

In-situ research on a physical banking transaction experience, including a cardboard ATM prototype that restored contextual realism when tablet-based testing failed.<\/p>\n\n\n\n

Read case study \u2192<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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I’m currently open to Principal, Staff, and Director-level UX research roles. alevisohn@gmail.com<\/a> \u00b7 linkedin.com\/in\/levisohn<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Research that produces frameworks, not just findings. Principal UX Researcher | PhD, Human-Computer Interaction | 11+ years I specialize in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1110","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/levisohn.com\/portfolio\/wp-json\/wp\/v2\/pages\/1110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/levisohn.com\/portfolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/levisohn.com\/portfolio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/levisohn.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/levisohn.com\/portfolio\/wp-json\/wp\/v2\/comments?post=1110"}],"version-history":[{"count":58,"href":"https:\/\/levisohn.com\/portfolio\/wp-json\/wp\/v2\/pages\/1110\/revisions"}],"predecessor-version":[{"id":1536,"href":"https:\/\/levisohn.com\/portfolio\/wp-json\/wp\/v2\/pages\/1110\/revisions\/1536"}],"wp:attachment":[{"href":"https:\/\/levisohn.com\/portfolio\/wp-json\/wp\/v2\/media?parent=1110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}