Aaron Levisohn PhD
Research
Design Leadership
I am a Senior UX Research Leader with a PhD in Human-Computer Interaction and over 10 years of experience driving UX research strategy and human-centered design for SaaS and enterprise digital transformations. I specialize in mixed-methods research, combining quantitative techniques such as A/B testing and surveys with qualitative methods including interviews, ethnography, diary studies, and contextual inquiry.
Skilled in usability testing (moderated, unmoderated, remote, in-person), journey mapping, service design, and persona development, I deliver actionable insights that improve customer experience, optimize conversion funnels, and boost user retention. Experienced in leading research operations, managing budgets, and scaling teams to meet organizational goals.
Core Competencies
- Mixed-Methods Research: Quantitative (A/B Testing, Large-Scale Surveys), Qualitative (Ethnography, Interviews, Contextual Inquiry, Diary Studies)
- Usability Testing: Remote, In-Person, Moderated, Unmoderated
- Journey Mapping, Service Design, Persona Development, Human-Centered Design (HCD)
- Research Operations: Participant Recruitment, Research Repositories, Scaling Methodologies
- Data & Analytics: SQL, MS Excel, Google Sheets, Tableau, Periscope
- Literature Reviews
- Analytics Platforms: FullStory, Pendo
- Research Ops & Leadership: Budget Ownership, Vendor Management, Knowledge Management, Cross– Functional Collaboration, Coaching & Mentoring, Hiring & Team Growth
- Design & Collaboration: Figma, Sketch, InVision, Miro, Adobe Photoshop, Illustrator, Low-Fi and Hi-Fi Prototyping
- Agile & Lean UX Methodologies
- Business Outcomes: NPS, CES, CSAT, Customer Journey Optimization, Conversion Funnel – Optimization, Churn Analysis, Retention Strategies
- AI/ML User Research: Leveraging Machine Learning to Enhance Qualitative Data Analysis