Research that produces frameworks, not just findings.
Principal UX Researcher | PhD, Human-Computer Interaction | 11+ years
I specialize in foundational and generative research — going into ambiguous problem spaces, understanding how people actually make sense of complex systems, and producing durable artifacts that product organizations build against for years. My background spans film theory, movement analysis, cultural history, and HCI — a formation that trained me to read human behavior as meaning-making rather than data generation.
11+ years
Experience
$2.3M ARR
Influenced
1.3M+ users
Platform scale
10+ publications
ACM CHI / Multimedia
Selected Work
Global Navigation Research
PagerDuty · Card sorting · Tree testing · A/B testing
Foundational user research across a multi-product operations platform, producing four behavioral archetypes and a new information architecture validated by a 15,000-user A/B test.
Insurance Behavior Research
Scotiabank · Ethnographic interviews · Journey mapping
In-home fieldwork across four Canadian cities producing the Behavioural Framework for Insurance — three customer archetypes and 360° journey maps that became the strategic foundation for the division’s digital transformation.
ATM Physical-Context Research
Scotiabank · Contextual inquiry · Usability testing
In-situ research on a physical banking transaction experience, including a cardboard ATM prototype that restored contextual realism when tablet-based testing failed.
I’m currently open to Principal, Staff, and Director-level UX research roles. alevisohn@gmail.com · linkedin.com/in/levisohn